(the most opened envelope for Boardroom Reports for 3+ years) For example, look at this brilliant envelope from the archives of my Swipe File.Ī normal envelope would probably just go into the trash bin.but the headline emblazoned across this envelope would probably make most people at LEAST a tad bit curious to open it: The job of a headline is to get people sucked into your ad/article in the first place. Those commercials for Dial soap, those magazine ads for Ford trucks, those Facebook ads for student loans.these are things most normal people don't spend a huge amount of time looking at. Most people are not paying that much attention. That's essentially how people see your advertisements. Take a famous ad, and look at it with your eyes blurry. What Are "Headlines" and Why Are They So Important? How to write copywriting headlines that are strictly designed to sell stuff.Ī lot of this stuff is pretty counterintuitive, so listen up: We're here today boys and girls to learn something super specific:
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